http://www.subscribermail.com The latest email marketing news from SubscriberMail http://blogs.law.harvard.edu/tech/rss 120 en-us Mon, 12 Oct 2009 11:27:47 CDT SubscriberMail RSS Generator - http://www.subscribermail.com Leading email service provider to take part in digital innovations conference

Lisle, IL, October 9, 2009 — SubscriberMail, an award-winning provider of email marketing services, was named a Bronze Sponsor of the MarketingProfs Digital Marketing Mixer, which will take place October 21-22, 2009 in Chicago, Illinois.

The MarketingProfs Digital Marketing Mixer brings marketers from across the country together in an intimate setting to add the latest digital innovations to their marketing toolkits—and boost their results for the coming holiday season and the year ahead.

"SubscriberMail is excited to be a part of this unique opportunity." SubscriberMail CEO Jordan Ayan said, "It's a chance for people to meet and share ideas in a more casual and productive atmosphere. We are looking forward to the event and are pleased to be able to participate as Sponsor".

"We are happy to have SubscriberMail as a bronze sponsor at the Digital Marketing Mixer, and know that their email marketing expertise will add to the success of the event" noted Susanne Sicilian Vice President-Events, MarketingProfs.

The event includes Keynotes, presenters and attendees in its ongoing debates, discussions, and brainstorming sessions throughout two days of problem-solving. Unique to the industry, the Digital Marketing Mixer distills the latest digital innovations into practical action tips that help set its attendees well ahead of the competition. To learn more about The Marketing Profs Digital Marketing Mixer visit http://www.marketingprofs.com/events/8/conference. To find out how SubscriberMail can make a difference if your email marketing efforts, visit their website at www.subscribermail.com

About SubscriberMail
SubscriberMail is a leading provider of email marketing tools and services, enabling organizations to manage email marketing efforts through an easy-to-use, cost-effective, and sophisticated Web-based application. SubscriberMail provides email marketing services to world-class clients including The Chicago Bulls, Brunswick, Follett, Bunn and Cargill. For more information visit www.subscribermail.com.

About MarketingProfs
MarketingProfs is a rich and trusted resource that offers actionable know-how regarding marketing applications of Facebook, Twitter, and other social media tools along with coverage of more traditional marketing topics, such as lead generation and email marketing. The MarketingProfs team is committed to helping you market your products and services smarter. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up our more than 336,000 members. Our library of more than 3,000 articles, online seminars, conferences, discussion forum, and special reports deliver the tools, templates, and tactics you need to quickly turn even the toughest marketing challenge into your own marketing success story.

]]> Mon, 12 Oct 2009 11:27:37 CDT be233523e97d4f8a80c7e5ce4695fe78 Leading email service provider enables clients to share email marketing content through social media outlets

Lisle, IL (Vocus/PRWEB ) September 30, 2009 -- SubscriberMail, a leading email service provider, announced the release of "SWYN" (Share With Your Network) functionality within its email marketing platform. This new integration allows SubscriberMail clients to dynamically embed AddThis social media sharing buttons within outbound email messages. Recipients are then able to share message content with their contacts through dozens of social media outlets.


We want to encourage our clients to embrace social media as a complement to their email marketing programs, and to create valuable, relevant content that their subscribers will want to share with others. By incorporating the sharing technology of AddThis into its application, SubscriberMail has recognized the growing influence of social media on consumer behaviors, and the increasing desire of organizations to integrate social media into current and future marketing plans.
"The 'word-of-mouth' potential of social media adds a powerful and very valuable element to email campaigns," said SubscriberMail CEO, Jordan Ayan. "We want to encourage our clients to embrace social media as a complement to their email marketing programs, and to create valuable, relevant content that their subscribers will want to share with others."

Founded in 2001, SubscriberMail provides email marketing technology for creating, sending and tracking email messages and campaigns. SubscriberMail's email marketing services include consulting, digital reputation management, and email marketing program management. SubscriberMail's advanced feature set lets clients create triggered email campaigns, segment and personalize emails with real-time tracking of results, and utilize a patented distribution system to share content to different marketing branches of an organization.

About SubscriberMail
SubscriberMail is a leading provider of email marketing tools and services, enabling organizations to manage email marketing efforts through an easy-to-use, cost-effective, and sophisticated Web-based application. SubscriberMail provides email marketing services to world-class clients including The Chicago Bulls, Brunswick, Follett, Bunn and Cargill. For more information visit www.subscribermail.com.

About AddThis
AddThis is the No. 1 bookmarking and sharing button on the Internet. AddThis has become the standard button for bookmarking and sharing. The AddThis button spreads content across the Web by making it easy for visitors to bookmark and share it with other people. AddThis is on hundreds of thousands of Web sites including TIME Magazine, Oracle, TechCrunch, Freewebs, Entertainment Weekly, MySpace, Zappos, FOX, ABC, and Glamour, just to name a few. Each month the button is displayed across the Web over 20 billion times.
]]> Thu, 01 Oct 2009 11:48:33 CDT 94038a72efdb4ea0bd26e5ce4695fe78
"Savvy trend spotters and those who invest in private companies know that the Inc. 5000 is the best place to find out about young companies that are achieving success through a wide variety of unprecedented business models, as well as older private companies that are still expanding at an impressive rate," said Inc. 5000 project manager Jim Melloan. "That's why our list is so eagerly anticipated every year."

SubscriberMail had a revenue growth rate of 94.1% from 2005-2008 and the company has more than doubled in size since its first appearance on the list in 2007. Inc's acknowledgment of SubscriberMail reinforces SubscriberMail's position as a leader of email marketing service providers.

"We're honored to be on the list for the third year in row. We've grown and evolved with the email marketing industry over the years, and are excited about the plans we have for the future", said SubscriberMail CEO, Jordan Ayan.

Founded in 2001, SubscriberMail offers email marketing technology for creating, sending and tracking email messages and campaigns. SubscriberMail also offers email marketing services including consulting, digital reputation management, and email marketing program management. The core of SubscriberMail's patented technology allows clients to create triggered email campaigns, segmented and personalized emails with real-time tracking of results.

About SubscriberMail
SubscriberMail is an award-winning provider of email marketing services and easy to use, sophisticated technology that helps email marketers design and deliver effective email campaigns for their customers. SubscriberMail meets marketers' needs by providing a simple method for creating HTML messages, exceptional customer service, flexible integration with existing technology and the highest deliverability standards in the industry. SubscriberMail offers distinctive email marketing consulting services to help develop breakthrough email campaigns and refine email marketing strategies. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge.

About Inc. Magazine
Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 712,961, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. ]]> Thu, 01 Oct 2009 11:48:10 CDT b811a90335e545d0ab6af53c33025f7a This should be the time for e-mail to come to the fore as a low-cost, slam dunk effective marketing tool - unless your e-mails go to the SPAM box.

Or, says Jordan Ayan, unless you bombard recipients with so many messages they begin blogging or Tweeting about how you're abusing them.

Or, he continues, unless your graphics-heavy content meets the reality that nearly half of all e-mail recipients have their images turned off, turning your pretty pictures into a little red "x" in a tiny box.

Talk to Ayan about effective e-mail marketing and sometime during the conversation the light will come on: E-mail marketing in many ways channels that Marketing 101 course you took in college. Planning, testing, strategy and best practices all matter.

Ayan is founder and CEO of SubscriberMail, LLC, Lisle. He's also a firm believer that "Building a list is the most critical component" of successful e-mail marketing. "The reality is that you can't rent a good e-mail list," he says.

Read the full article at DailyHerald.com ]]> Thu, 26 Feb 2009 04:16:18 CDT 5ee7914726e5475aafd2f53c33025f7a
"Once we started doing our regular e-mail campaign on Thursday evenings, on Fridays we do 200-300% more in sales on our e-commerce site," Jones tells Internet Retailer. Sales continue to rise on Saturday and again on Monday, he adds.

Greenwood Nursery, based in McMinnville, TN, opened for business about 30 years ago and launched its e-commerce site, GreenwoodNursery.com, early in this decade. Although it doesn't report financial numbers, sales have been growing at about 15% per year.

Until it switched its e-mail marketing to a program managed with e-mail services provider SubscriberMail, however, it was experiencing poor response from e-mail promotions, Jones says. "We had a small program with our site hoster, but weren't getting much response. We checked and found out many customers weren't getting our e-mail."

With SubscriberMail, Greenwood has since cleaned up its e-mail list to rid outdated or inaccurate addresses. It has also experimented with timing and frequency of mailings, settling on about three or four per month to each customer on its e-mail list.

View the full article at InternetRetailer.com ]]> Wed, 10 Dec 2008 02:08:02 CDT 5eeb69de1d3d4de7a858e5ce4695fe78 http://www.subscribermail.com), an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Xerox Corporation to manage its email marketing. SubscriberMail will function as Xerox's email marketing agency, providing services such as email strategy, content creative, delivery, message tracking and analysis.

Xerox is the world's leading document management technology and services enterprise. The company sends emails to both customers and prospects in Canada and the United States. Email programs include the Xerox Office Advisor e-newsletter, the FreeColorPrinters.com program and other email promotions.

SubscriberMail was selected following an extensive review of several email service providers involving Xerox's East and West coast organizations.

"We are very happy with our decision to partner with SubscriberMail to move our email marketing program forward," said Mike Milligan, Vice President of Marketing Communications for Xerox Corporation. "SubscriberMail proved to us that they are savvy marketers who understand the email marketing channel well and are able to meet our objectives. Those traits combined with their excellent personal support made SubscriberMail a good choice for our email marketing programs."

"The SubscriberMail team is comprised of individuals with extensive marketing experience, so we have the expertise to offer consulting services that complement our technology. This allows us to team with companies like Xerox who are looking for a partner who can handle all aspects of their email marketing," said Jordan Ayan, founder and CEO of SubscriberMail. "We are very happy to expand our Xerox relationship."

About SubscriberMail
SubscriberMail is an award-winning provider of email marketing services and easy to use, sophisticated technology that helps email marketers design and deliver effective email campaigns for their customers. SubscriberMail meets marketers' needs by providing a simple method for creating HTML messages, exceptional customer service, flexible integration with existing technology and the highest deliverability standards in the industry. SubscriberMail offers distinctive email marketing consulting services to help develop breakthrough email campaigns and refine email marketing strategies. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution three years consecutively during ClickZ's Marketing Excellence Awards. Inc. ranks SubscriberMail number 596 on its list of the 5,000 fastest-growing private companies in the country. SubscriberMail is located in Lisle, Ill. For more information go to www.subscribermail.com.

]]> Wed, 10 Dec 2008 02:07:49 CDT 2cd70ca76af04360a097f53c33025f7a It's back to the drawing board for marketers, whose image-oriented email campaigns are increasingly being blocked by default and Web mail clients.

That's according to Jeanniey Mullen, Email Experience Council founder and a chief marketing officer at Zinio. The Email Experience Council, the email marketing arm of the Direct Marketing Association (DMA), released "Retail Email Rendering Benchmark Study." The 41-page study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot, and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.

"The results of this study underscore the importance of proactively designing email to compensate for image suppression," said Jordan Ayan, CEO of SubscriberMail, in a statement. "Specifically, email marketers must design emails to work with and without images present and test to ensure optimal image rendering. Marketers whose design accounted for image suppression reported impressive lifts in key performance areas. Still, a significant percent of email marketers realize this issue, yet fail to take action to address it."

Read the entire article at MediaPost.com ]]> Wed, 10 Dec 2008 02:07:37 CDT 13e134313bc84dc7a464e5ce4695fe78 Any company that merges or incorporates another into its fold ends up dealing with several e-mail marketing challenges.

E-mail lists might overlap, or design standards might be completely different–not to mention that the companies would likely be using disparate e-mail service providers, making it difficult to coordinate a unified program. Sixteen months ago, ThermoFisher Scientific (the company formed when Thermo Electron Corp. and Fisher Scientific International merged in November 2006) was facing all of the above, said Jeff Mucci, the company's e-marketing and analytics manager, enterprise e-business, who started right after the merger.

View the original article at BtoB online. ]]> Wed, 10 Dec 2008 02:07:00 CDT b1c0e766157e4817a6b5f53c33025f7a Email marketers adapt to tight resources and inbox clutter to report improved results.

In March of 2008, SubscriberMail surveyed marketing professionals around the world to gain insight into the way email marketing was being used, the level of success they achieved and the challenges and opportunities they have faced for their email marketing efforts over the past 12 months.

Email Marketers Report Improved Results Over Last 12 Months
Email marketing has clearly become a standard for marketing departments. However—with corporate managers widely reporting over-flowing email inboxes, junk mail filters inadvertently blocking legitimate emails and with many email clients suppressing images—merely getting relevant, permission-based email in front of subscribers has become an increasingly complex endeavor. The good news is that in spite of these challenges, many email marketers saw slight (39 percent) to significant (13 percent) improvements in email marketing performance over the last twelve months. Marketers commonly attributed these performance improvements to optimizing email lists; employing email marketing best practices; improving content, email layouts and creative; and improving message relevancy.

View the chart

Conversion Rate the Top Metric Used for Assessing Email Marketing Effectiveness
With companies all over the world facing challenging economies, the impact is often felt in the form of tight budget constraints or budget reduction in the marketing department. Consequently, it is not surprising that conversion to various desired actions (e.g., generating leads, sales, etc.) ranks far and away as the key performance metric when determining the success of email marketing efforts.

View the chart

Majority of Marketers Integrate Email Marketing with Other Channels, Most Often with Sales Force and Print
Integration of email marketing with other marketing channels is catching on, but is not as widespread as its reported value would seem to justify. The majority of respondents (66 percent) said their company's email marketing was integrated with other marketing channels. The most common vehicle integrated with email marketing is print, as indicated by 50 percent of respondents, followed by the sales force with 46 percent.
View the chart

Swamped Inboxes and Delivery Cited as Greatest Challenges to Email Marketing Success with Marketer Time and Resources Not Far Behind
Increased conversion rates no doubt contributed to the majority of respondents being "neutral" to "satisfied" with the results of their email marketing efforts. However, it is clear that email marketers are overcoming a good deal of challenges. The issue of "Swamped inboxes" was cited most often by marketers (55 percent) as being their greatest obstacle, while "delivery" and "time/resources" were both mentioned by over 40 percent of respondents.

View the chart

More Than Two-Thirds of Email Marketers Fail to Send a Welcome Message to New Subscribers
While we've seen clients derive strong value from welcome messages, 36 percent of email marketers surveyed are not using them. Even more, those who are using them are often missing opportunities to derive optimal value. Rather than simply thanking subscribers for opting-in, an effective welcome message can be used to immediately validate their decision to sign up. Offering new subscribers a special download or a coupon for exclusive savings are just two of the ways a welcome message can be used to increase engagement.

Potential Missed Opportunities and Relevant Best Practices

• Cross-selling
  
  Only 38 percent of marketers are using email for this purpose. By identifying customer needs/wants and using targeted email messaging, the right content or the right offer can be delivered to those recipients most likely to benefit from or act on it. Automated triggered emails are one opportunity to pursue cross-sell opportunities (e.g., a message delivered to customers post-purchase that promotes services/products related to the original purchase).


• Marketing Integration
  
  While the majority of email marketers are integrating their email marketing with another channel, too often, it's limited to only one additional channel, while more comprehensive cross-channel integration is over-looked.


• Notifications/Welcome Messages
  
  Only 26 percent of marketers are using email to provide notification of deliveries, birthdays, key events, etc., while 36 percent of marketers are not sending messages to welcome new opt-in subscribers. The personalized touch and relevancy of these type of messages can make them a valuable communication tool to foster customer loyalty.


• Analyzing Metrics
  
  Most email marketing programs involve the analysis of metrics to gauge performance. However, not all metrics should be weighed evenly. Open rates, for instance, while useful as a benchmarking device, have become increasingly unreliable due to the issue of image suppression. Click-through rates, on the other hand, are measured the same no matter how an email is viewed, therefore making them a much more solid metric by which to measure success.

]]> Wed, 04 Jun 2008 10:22:08 CDT 9b8d7238accd4d36acaae5ce4695fe78 E-mail metrics can provide tremendous insight, but they also can be incredibly misleading.

PHILADELPHIA, PA (September 27, 2007) - Statistics can be made to say just about anything. In this way, e-mail metrics are a little like "MySpace angles." For the uninitiated, "MySpace angles" refer to pictures posted on the site that are taken at appealing angles, specifically to make the subjects appear more attractive than they really are.

E-mail metric "angles" don't help anyone. They might look good in reports, but your e-mail results won't benefit. To understand why, it's important to understand the basics of metrics.

Read the full article at eMarketingandCommerce.com ]]> Fri, 16 May 2008 11:32:12 CDT 5e27b308f9b343c7a52cf53c33025f7a Who says the word "free" doesn't work with e-mail?

NEW YORK, NY (October 1, 2007) - Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Some managers say the database has helped them meet their
sales goals for the year.

An astronomical 40% of people who supply their e-mail address to sign up for Brunswick's Bonus Zone program redeem the coupon, which allows the recipient and up to four friends to bowl free for an hour. The high redemption rate is no doubt due at least partly to the offer's value.

Read the full article by Ken Magill at DirectMag.com ]]> Fri, 16 May 2008 11:23:52 CDT 99103b033e5140f1bc93f53c33025f7a Read the full article at InternetRetailer.com.

]]> Tue, 11 Mar 2008 03:25:17 CDT 8a13bb07a7f648d6b85bf53c33025f7a Read the entire article at InternetRetailer.com ]]> Fri, 07 Mar 2008 10:54:34 CDT 1a47790de540456ea7e2f53c33025f7a Highlights Include "Seven Dirty Words," Segmentation and Testing Tools for Better Email Delivery

LISLE, IL (January 24, 2008) - Competition to penetrate email inboxes is fierce, but marketing expert Jordan Ayan knows how to do it. In his new book, "The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success," Ayan explores how to break through the clutter and engage customers. This is Ayan's third book. He also is the author of a leading book on creative thinking titled "Aha!--10 Ways to Free Your Creative Spirit and Find Your Great Ideas."

As founder and CEO of SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, Ayan draws on his marketing experience to compile proven, practical advice to help both sophisticated and inexperienced marketers execute cost-effective, impactful email marketing campaigns.

A recent study by Jupiter Research states that U.S. email marketing spending is projected to grow to $2.058 billion by 2012, up from $885 million in 2005.

"Email is quickly becoming a core component of marketing strategies because it is economical and effective," explains Ayan. "Wide adoption fueled the industry's growth and highlights how critical it is for marketers to get it right."

"The Practical Guide to Email Marketing" takes readers through an email marketing campaign from start-to-finish, including:

-- completing successful segmentation;

-- navigating complex opt-in issues;

-- developing effective creative content;

-- instituting insightful metrics; and

-- a comprehensive checklist to ensure accurate testing.

Ayan concludes with a chapter designed to help marketers avoid spam filters: The seven dirty words you can't say in subject lines; plus 100 others you shouldn't use either.

"The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success" is available at www.amazon.com. The retail price is $14.95.

About Jordan Ayan

Jordan Ayan is the CEO of SubscriberMail and the author of two other books: "Aha!--10 Ways to Free Your Creative Spirit and Find Your Great Ideas," and "Ignite Your Creative Spark." SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. In 2007, SubscriberMail was ranked 596 on the first-ever Inc. 5000 list of the fastest-growing private companies in the country. SubscriberMail is located in Lisle, Ill.
]]> Fri, 07 Mar 2008 10:39:45 CDT b684e8a0ff6640bb9c96f53c33025f7a Email Marketing Firm SubscriberMail Debuts on Inc. 5000 List;
Ranks in the Top 20 Fastest Growing Companies in Illinois

LISLE, Ill. (August 23, 2007) - On-demand email marketing service provider SubscriberMail (http://www.subscribermail.com) today was named to the 2007 Inc. 5000, a list of the nation's fastest-growing private companies. SubscriberMail made its debut on the Inc. 5000 with a ranking of 596, meaning from 2003 to 2006, SubscriberMail was the 596th fastest growing private company in the country.

SubscriberMail was the 19th fastest growing company in the state of Illinois.

The 2007 Inc. 5000 list measures revenue growth from 2003 through 2006. To qualify, companies must have been founded and generating revenue by the first week of 2003, and therefore able to show four full calendar years of sales. Additionally, they had to be U.S.-based, privately held, and independent - not subsidiaries or divisions of other companies - as of December 31, 2006. The minimum revenue required in the base year is $200,000 and revenue in 2006 must have been at least $2 million.

SubscriberMail's revenue growth rate during this period was 540.3 percent working with a streamlined organization of 16 employees. The company uses a patented technology designed to allow the client's marketing department to create an email that they can control, but that looks like a personal email.

"The Inc. 5,000 provides the most comprehensive look ever at the most important part of the economy - the entrepreneurial part," said Inc. 5,000 Project Manager Jim Melloan. "The expansion of the list has allowed us to tell the stories of larger companies, older companies, and a wealth of companies in industries like Manufacturing and Construction that are underreported in the business media."

The Inc. 5,000 is an extension of Inc. magazine's annual Inc. 500 list. Taken as a whole, these companies represent the backbone of the U.S. economy, according to Inc.

"Achieving the Inc. 5000 validates our vision of bringing a marketer-centric focus to email," said Jordan Ayan, president and founder of SubscriberMail. "This achievement acknowledges the creativity and passion of SubscriberMail employees, and the loyalty of our customers."

#

About SubscriberMail
SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill. ]]> Mon, 27 Aug 2007 11:12:12 CDT da6a8a834234465a973a87e96237120b Email Marketer SubscriberMail Adds William Leming as
Vice President, Strategic Services

LISLE, Ill. (August 21, 2007) - SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced that William H. Leming has joined the company as vice president, strategic services.

Leming is responsible for growing SubscriberMail's client consulting practice. He works with SubscriberMail's major customers to better understand and anticipate their needs, then develops strategic initiatives to deliver industry-leading solutions to meet those evolving requirements.

Leming joins SubscriberMail from Strategic Marketing Group, Lemont, Ill., where he was managing director and founding partner. There he provided senior level database and email marketing consulting to a variety of clients including Homefield Financial, Wells Fargo Online Banking, Ameritrade, Whirlpool Service Contract Division and others.

Prior to founding Strategic Marketing Group, Leming held senior level positions with Catalyst Marketing Group, Richmond, Va., and ChoicePoint Direct, Peoria, Ill. He began his career at Lincoln National Bank in Fort Wayne, Ind.

"Bill is an important addition to the SubscriberMail team and we are excited to tap the depth of experience he has gained throughout his marketing career," said Jordan Ayan, president of SubscriberMail. "Our clients will benefit tremendously from his ability to quickly understand their unique challenges and develop solutions to take their email marketing program to the next level."

#

About SubscriberMail
SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill. ]]> Mon, 27 Aug 2007 11:10:47 CDT 1b4120211a1d424fb97287e96237120b SubscriberMail's Seven Dirty Words for Email Marketing:
New Whitepaper Looks at Words to Avoid

LISLE, Ill. (August 16, 2007) - Expanding on George Carlin's comedy routine about the "Seven Dirty Words" you can't say on TV, SubscriberMail has developed a whitepaper listing 100 words or phrases to avoid in email subject lines.

Titled "The Seven Dirty Words You Can't Say in Subject Lines: Plus 100 Others You Shouldn't Use Either," the whitepaper is available free for download at http://www.subscribermail.com/dirtywords.

The words and phrases on SubscriberMail's list are in alphabetical order and range from "100% free" to "You're a winner."

"Everyone knows that using George Carlin's original seven words in an email subject line is likely to get a message blocked, but it's not always clear what other words or phrases are likely to set off alarms," said Jordan Ayan, CEO of SubscriberMail. "Since the subject line is a critical component of the email marketing creative process, our list is a great place for email marketers to make sure that their subject lines are not going to damage their campaigns."

#

About SubscriberMail
SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill. ]]> Mon, 27 Aug 2007 11:08:18 CDT bee7abbd3f804d648f3887e96237120b Higher Education Group Emails 1.6 Million Buyers and Sellers of Textbooks

LISLE, Ill. (July 9, 2007) - SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Follett Higher Education Group to provide email marketing services.

Follett Higher Education Group is the largest operator of college bookstores in North America, with more than 740 locations across the United States and Canada. Follett manages official on-campus bookstores usually under the names of the institutions, such as "The Hammes Notre Dame Bookstore" at University of Notre Dame. The company also operates 10 off-campus locations where they compete with on-campus stores.

Follett will use the SubscriberMail solution to communicate with 1.6 million opt-in subscribers to help drive traffic to the stores and increase sales.

Follett selected SubscriberMail for its enhanced reporting capabilities and high level of personal customer service.

"It is very important to Follett to have a high level of customer service," said Carol Mjoseth, director of marketing at Follett Higher Education Group. "We selected Subscriber Mail because of their expertise in the email marketing space."

"SubscriberMail is a good fit for companies like Follett that are looking for more than just a technology solution in their email service provider," according to Jordan Ayan, president of SubscriberMail. "Most major ESP's are technology-centric, SubscriberMail is marketing-centric in that we focus on the marketing opportunities email offers our clients and solve problems that plague email marketers. We help solve these problems with our award-winning patented technology, but marketing is always our focus. The difference is enormous."

About SubscriberMail
SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill. ]]> Mon, 27 Aug 2007 11:06:19 CDT d8b357d7346a4ddfbf1487e96237120b
Read this story in Target Marketing Magazine
]]> Thu, 28 Jun 2007 05:01:54 CDT 8861945bc5c144f7b45487e96237120b Read the full story in Internet retailer ]]> Tue, 26 Jun 2007 11:09:18 CDT 46ec1c4200914782804787e96237120b Read the full story in Internet retailer ]]> Tue, 26 Jun 2007 11:07:32 CDT afb3b3efa4d445de98fc87e96237120b Read about this in SmallBizTechnology.com
]]> Fri, 22 Jun 2007 11:13:01 CDT aaf4050e52a74821b3b087e96237120b Leading analyst firm finds SubscriberMail to be highest overall business value among email service providers in the small and midsize market category

Chicago - (November 1, 2006) - SubscriberMail, a leading email marketing services and technology provider that helps organizations develop and deliver email marketing campaigns, announced it has achieved the highest marks in JupiterResearch's E-mail Marketing Buyer's Guide 2006 for the second year in a row. SubscriberMail scored first in overall business value in the small and midsize market category.

The report, authored by JupiterResearch analyst David Daniels, noted SubscriberMail's significant infrastructure upgrades as well as an emphasis on feature development, "making it a very feature-rich application."

This high score in overall business value is based on factors critical to email marketing service providers (ESPs), including usability, features, customer retention, reporting and pricing.

"It's a pleasure to be recognized as an industry leader for a second consecutive year by JupiterResearch," said Jordan Ayan, Chief Executive Officer of SubscriberMail. "We are very proud that our technology, services and staff live up to our commitment to deliver outstanding value and results to our clients."

JupiterResearch declared only a handful of providers that were highly suitable for the small and mid-sized markets, and highlighted some of SubscriberMail's advanced and innovative email marketing features including improved email reporting, the ability to report on content assets over time, as well as sophisticated image and asset hosting standard for all SubscriberMail clients.

One aspect of SubscriberMail's email marketing system is based on the company's patented technology that provides corporate control over email programs executed by localized retail, franchise or sales organizations. According to Daniel's report, this makes SubscriberMail "...particularly useful for companies such as retail stores or remote sales offices operating in a distributed environment."

About SubscriberMail
SubscriberMail is an award-winning provider of email marketing services and technology that enables organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs by providing a simple method for creating HTML messages, exceptional customer service, flexible integration with existing technology and the highest deliverability standards in the industry.

SubscriberMail also offers email marketing consulting services to help develop breakthrough email campaigns and refine email marketing strategies. The company has hundreds of clients, including the American Marketing Association, ACNielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.
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Spending on email marketing is expected to rise this year to $950 million from $885 million in 2005, according to JupiterResearch. The New York research company predicts that spending will increase nearly 16% to $1.1 billion by 2010. Yet many companies are struggling with overworked in-house systems or overly complex outsourced solutions.

"Email marketing is an increasingly significant component of the marketing mix, but often email marketing systems are designed by programmers, not marketers," said Jordan Ayan, CEO of SubscriberMail. "Our solutions are designed from the ground up to be completely intuitive for marketers, which means our clients can focus on designing innovative marketing campaigns. Our enhanced system, coupled with our expert client services team, makes it possible for non-technical marketers to develop, deliver and measure highly segmented email marketing campaigns."

Key new features

1. Redesigned 'start' page that presents a dashboard view of the most recent email campaign and critical system messages.
2. "Quick Link" icons that provide a basic overview of commonly used features and activities, along with a fast way to navigate to each area of the system.
3. Improved workflow, useful contextual tips to help users get the most out of the system, and a complete overhaul of the built-in help system. Video tutorials of each functional area of the system are also available.
4. SubscriberMail has always offered live, in-depth campaign reporting. New reporting features make it easy to get fast reports either on-screen or as hardcopy to share with team members, and enable sophisticated campaign comparisons. For example, a company can compare the open rates of several email campaigns to test the effectiveness of different email subject lines.

About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, ACNielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.
]]> Tue, 12 Sep 2006 09:11:30 CDT 009569b783814fa6b9539e100c75da22 LISLE, Illinois-May 15, 2006-SubscriberMail, a provider of advanced email marketing development and delivery services, has been selected by TRUSTe, the leader in online privacy certification, to manage delivery of the company's outbound email messages to its members. Because TRUSTe combats spam and phishing through its development of self-regulatory standards for online companies and through the certification requirements of its many privacy seal programs, it had to weigh several factors when choosing an email delivery provider. TRUSTe selected SubscriberMail based on its support of TRUSTe's Sender Score Certified program (formerly known as Bonded Sender), its tough stance on spam and its requirement that customers conform to high privacy and anti-spam standards.

TRUSTe will be using SubscriberMail's hosted email services to automate the creation and delivery of a variety of newsletters and informational mailings to its member contacts, who are predominantly chief privacy officers, public affairs officials and executives who shape privacy policy initiatives.

"The number of individuals requesting regular updates about TRUSTe's initiatives has grown to the point where our in-house email technology was stretched to its limits," said Carolyn Hodge, marketing director at TRUSTe. "SubscriberMail met or exceeded requirements to fulfill our stringent privacy and anti-spam guidelines, and provides a highly configurable system with an intuitive user interface. We were also impressed by the extensive measurement features built into the SubscriberMail system."

"TRUSTe is the most respected name in privacy and anti-spam advocacy on the internet. As the organization that certifies and monitors that email and privacy policies deliver on their promises, they set the bar pretty high when selecting a partner for outbound email campaigns," said Jordan Ayan, CEO of SubscriberMail. "We are delighted that they have selected SubscriberMail as their exclusive email service provider, and are honored by the trust they have placed in us. We look forward to helping TRUSTe get the word out about the importance of privacy on the Internet and in email messages sent to consumers."

About TRUSTe
TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the largest privacy seal program certifying more than 1,500 Web sites throughout the world with support from its sponsors, Microsoft, AOL, DoubleClick, and Intuit. TRUSTe also provides standards, certification and oversight into email accreditation with its Email Privacy Seal and the Bonded Sender Program. For more information on TRUSTe, please visit http://www.truste.org.

About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, ACNielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.
]]> Mon, 15 May 2006 12:44:21 CDT 407b9c0d6d1f4924b5fe87e96237120b LISLE, Ill-April 10, 2006-SubscriberMail, a provider of advanced email marketing development and delivery services, has licensed usage of its U.S. Patent Number 6,769,002 to ExactTarget for use as part of ExactTarget's ongoing service offerings.

The patent, titled "System and Methods for Multi-Level Electronic Mail Communication Programs," was awarded in July 2004. SubscriberMail's patented technique enables marketers to develop hierarchical email programs for their marketing channel partners whereby their partners can create and send customized, professional-quality email messages that use a combination of content prepared by the marketers and the partners' own localized marketing messages.

"As innovators in providing enterprise email marketing solutions, ExactTarget is the first email service provider to license this patent," said Scott Dorsey, president of ExactTarget. "Enabling clients to create, share and publish emails, images and content throughout their organizations with differing levels of permission is the essence of our enterprise product. Licensing this business methodology patent assures ExactTarget that it can provide this functionality without infringing on SubscriberMail's intellectual property rights."

"We are pleased to have licensed our patent to ExactTarget for use in furthering their business objectives," said Jordan Ayan, CEO of SubscriberMail. "It is rewarding for us that a market leader like ExactTarget sees the value in this intellectual property. We believe others in the industry also will want to evaluate the patent for use in their email marketing campaigns so that their clients will be able to effectively brand globally and market locally."

About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, AC Nielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.
]]> Tue, 11 Apr 2006 09:25:06 CDT 9f2dd80fe2ff42408c0cb19ce2d9ad9c
The report, authored by JupiterResearch analyst David Daniels noted that SubscriberMail is "extremely well suited for newsletter marketers, particularly those that have multiple content contributors since different users can have varied levels of access to the same template making it useful in a collaborative work environment."

SubscriberMail also ranked the best among Email Service providers in meeting or exceeding client satisfaction, based upon specific client reference scores on account service, email delivery, and the ability to comply with industry legislation.

"It's an honor to be recognized by JupiterResearch, since delivering excellence and business value is our daily goal," said Jordan Ayan, chief executive officer of SubscriberMail. "The client satisfaction results also affirm that SubscriberMail's methods in support and deliverability live up to our commitment to our clients."

For more information about the report, please visit www.jupiterresearch.com.

About SubscriberMail
SubscriberMail is the leading provider of email marketing tools and services. SubscriberMail's patented Web-based solution enables organizations to easily create and send permission-based email campaigns that cultivate customer relationships and drive commerce. SubscriberMail provides sophisticated tools for creating and managing content, developing and scheduling messages, managing and segmenting email lists, and comprehensive reporting capabilities. SubscriberMail focuses on providing exceptional customer service, flexible solutions and the highest deliverability standards in the industry. For further information, go to www.SubscriberMail.com. ]]> Wed, 19 Oct 2005 03:43:00 CDT 73674c972969426d8ce9b19ce2d9ad9c
"ClickZ.com's Marketing Excellence Award is determined by our large readership of interactive marketers," said Rebecca Lieb, executive editor of the ClickZ Network. "Winning the award expresses a resounding vote of user confidence in SubscriberMail's services. This award recognizes the technologies, companies, and campaigns that move the industry forward with brilliant examples of what can be accomplished in online marketing."

According to Jupiter Research, demand for email marketing products and services will continue to experience explosive growth, with email spending surging from $2.7 billion in 2004 to $6.1 billion in 2008. By supporting the growth of email marketing with sophisticated solutions, exceptional design and consistent delivery, SubscriberMail works with leading marketers to deliver results in effective campaigns that warrant the growing investment in email marketing.

"It is most rewarding to be acknowledged by ClickZ audiences, since delivering excellence is our daily goal," said Jordan Ayan, chief executive officer of SubscriberMail. "This extraordinary recognition coming from actual users of email marketing now three years in a row dramatically affirms that SubscriberMail's methods in design and deliverability live up to our commitment to deliver outstanding results to our clients."

About SubscriberMail
SubscriberMail is the leading provider of email marketing tools and services. SubscriberMail's patented Web-based solution enables organizations to easily create and send permission-based email campaigns that cultivate customer relationships and drive commerce. SubscriberMail provides sophisticated tools for creating and managing content, developing and scheduling messages, managing and segmenting email lists, and comprehensive reporting capabilities. SubscriberMail focuses on providing exceptional customer service, flexible solutions and the highest deliverability standards in the industry. For further information, go to www.SubscriberMail.com. ]]> Mon, 27 Jun 2005 03:43:00 CDT 8eac94e90a624d40898fb19ce2d9ad9c
"Marketers will now be able to truly gauge the effectiveness of e-marketing campaigns with the same intuitive interface, gleaning the same insightful information they're used to getting from ClickTracks," noted John Marshall, ClickTracks' CEO. "Marketers previously had to track the success of their e-mail campaigns separately-gathering one piece of data as the reader clicked through an e-mail link, and other pieces of data beginning at the landing page of their web site. Our partnership with SubscriberMail and others like them means that marketers will be able to easily and seamlessly track visitor behavior from the Inbox through the shopping cart, and every point in between."

"The partnership with ClickTracks is a natural marriage of two companies who share a similar view when it comes to doing business and helping marketers," said Jordan Ayan, CEO of SubscriberMail. "We found ClickTracks when we were searching for analytics solutions for our own business. ClickTracks found us when they needed e-mail marketing services. It's no coincidence that our companies gravitated toward each other, as our basic philosophy-provide the highly technical services marketers need, but not the highly painful learning curve that comes with them-is the same path ClickTracks' takes with their own products."

SubscriberMail integration will be available in the upcoming 5.2 version of ClickTracks Professional and ClickTracks Professional Hosted.

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in both the 2003 and 2004 ClickZ Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been praised by CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.

About SubscriberMail
SubscriberMail is the leading provider of email marketing tools and services. SubscriberMail's patented solution enables organizations to send permission-based email messages and campaigns through an easy-to-use, cost-effective, and sophisticated Web-based system.

SubscriberMail provides tools for creating and managing content, developing and scheduling messages, managing and segmenting email lists, and comprehensive reporting on message activity. SubscriberMail focuses on providing exceptional customer service, flexible solutions and the highest deliverability standards in the industry. Clients around the world rely on SubscriberMail to create stunning email messages and deliver them with consistency and accuracy. ]]> Tue, 16 Nov 2004 03:43:00 CDT 48116c7220e5407c8486b19ce2d9ad9c
US Patent Number 6,769,002 protects processes for multi-level content creation, list management, subscription management, design standards, and data. The patent further covers the process of maneuvering content and data, such as reporting, between a company and its marketing channels.

Also disclosed by the patent are processes for the hierarchical creation of content, a key component of SubscriberMail's Web-based marketing platform. The system allows client companies to define a central content repository and then let their retailers, distributors or franchisees farther down the chain use that information to create their own direct-marketing email campaigns to their customers.

"We sought the patent protection because we believe we've developed the most effective email marketing platform for large, complex campaigns," said SubsciberMail CEO Jordan Ayan. "This patent is proof of our ability to bring needed innovation to the email marketing industry."

SubscriberMail is entirely Web based. Clients can design messages, manage art, create mailing lists and manage their entire marketing campaigns online. The system is easy to use and generates polished, professional messages.

"We invented this e-system because we saw the need for a corporate-level, web-based email market product that was simple and effective," said Ayan. "The rapid growth of the industry shows we had the right idea."

About SubscriberMail
SubscriberMail is a leading email marketing development and delivery company. Its Web-based platform allows users to create content, design messages, and manage subscriber lists with ease. The company has hundreds of clients, including the American Marketing Association, AC Nielsen, the Chicago Bulls, and the American Kennel Club. ]]> Wed, 06 Oct 2004 03:43:00 CDT 0fe8ffec1a6448cabd21b19ce2d9ad9c
"SubscriberMail is a wonderful addition to the Bonded Sender Program, and the first email service provider to have all of their IP addresses bonded," said Scott Weiss, CEO of IronPort. "We applaud their commitment to permission-based email, as illustrated by their low complaint rates -- a wonderful example for the rest of the industry."

Jupiter Research estimates that an average email user receives 42 unwanted messages a day, a figure they predict will rise to 70 by 2007. And, according to the FTC, one third of Spam contains false information. The spam filters which battle this, while effective, often mistakenly discard legitimate emails due to false detection of spam. Working with existing spam filters, Bonded Sender turns the problem upside down by seeking out legitimate emails.

Having posted its bond with Bonded Sender, SubscriberMail has ensured the integrity of its email campaigns. If a recipient of a SubscriberMail email campaign complains to his or her ISP, corporation or IronPort of unsolicited email, a financial charge is debited from SubscriberMail's bond. And, ISP's and IT managers have an objective mechanism to validate message senders. They simply check the IP address of an incoming message to be sure it's bonded. Clearly, any spammer in the Bonded Sender Program would rapidly find itself out of business.

"SubscriberMail is the industry gold standard for the delivery of opt-in email marketing, and we are putting money down to guarantee it," said Jordan Ayan, CEO of SubscriberMail. "Our philosophy is simple-we won't do business with anyone who sends unsolicited email. Posting our bond with Bonded Sender shows our customers, their customers and the industry we're committed to proving and sustaining our gold-standard status."
"I don't worry about spam with SubscriberMail," said Chuck Frey, Director of Strategic Information for the Association of Equipment Manufacturers and SubscriberMail customer. "They've given me a shrink-wrapped tool that I know conforms with industry best practices."

About SubscriberMail
SubscriberMail is the leading provider of email tools and services. Its patent-pending system sets the standard for an entirely new era in e-marketing and customer relationship management. SubscriberMail allows organizations to develop and deliver email communications through an easy-to-use, cost-effective, and sophisticated Web-based application. ]]> Thu, 01 May 2003 03:43:00 CDT 4cdf88fe0ca94ef9a468b19ce2d9ad9c