SubscriberMail Email Marketing News http://www.subscribermail.com The latest email marketing news from SubscriberMail. http://blogs.law.harvard.edu/tech/rss 120 en-us Thu, 07 Aug 2008 02:55:28 CDT SubscriberMail RSS Generator - http://www.subscribermail.com SubscriberMail Ranks Highest in Overall Business Value
The report, authored by JupiterResearch analyst David Daniels noted that SubscriberMail is... "extremely well suited for newsletter marketers, particularly those that have multiple content contributors since different users can have varied levels of access to the same template making it useful in a collaborative work environment."

SubscriberMail also ranked the best among Email Service providers in meeting or exceeding client satisfaction, based upon specific client reference scores on account service, email delivery, and the ability to comply with industry legislation.

"It's a honor to be recognized by JupiterResearch, since delivering excellence and business value is our daily goal," said Jordan Ayan, chief executive officer of SubscriberMail. "The client satisfaction results also affirm that SubscriberMail's methods in support and deliverability live up to our commitment to our clients."

For more information about the report, please visit www.jupiterresearch.com. ]]> Wed, 16 Nov 2005 11:48:44 CDT cfda27281a6448cabd21b19ce2d9ad9c Strategy for Email Success
BRAND AFFINITY
More than ever, your brand is important to your audiences. In this age of information overload, people create perceptions of organizations in a split second, and expectations are driven higher with each touch-point. Every aspect of your email marketing campaigns needs to be audited against your brand personality.
Message design: Are your messages accurately reflecting your brand? The design and appearance of your email messages create a lasting impression to your audience.

Relevant content: Does the content you communicate through your email campaigns complement and strengthen your core brand messages?

Landing pages: Do you control the branding of your landing pages and the destinations you are sending responders? These pages should reflect your brand as much as the email message itself.

SEGMENTATION
Breaking an audience into distinct, more manageable segments that are likely to behave in a similar manner has long been a fundamental principle of marketing. Email enables some incredible segmentation power, as well as the ability to truly take advantage of small audience segments that might otherwise be financially difficult to communicate with.
Variable content: Are you providing different segments with different content? Variable content will provide more relevancy and stronger actionable items.

Gathering additional information: Do you have strategies for gathering more data? After you gain credibility, try asking for a few small bits of information within your email messages.

COMPLIANCE
Regulations are changing every day in the email world. With so many different areas of technical and marketing compliance, you need to revisit your email initiatives and audit them for compliance.
Can Spam: Are you aware of CAN SPAM regulation and confident you have all of the pieces in place?

Privacy policy: Have you reviewed your privacy policy for accuracy? Are you confident it is up to date? Has it been audited by legal counsel?

METRICS
Email marketing creates many specific data points that can be used to gain insight. Understanding what you are capturing and putting that data to it's best use can result in continuous success and provide knowledge about your audiences.
Conversions: Are you looking "beyond the click" at conversions within your Web site? Conversions could be actual purchases, contact forms, or anything that is a "valuable action" for your organization.

Long-term trends: Are you looking at message "cycles" over longer periods of time? Often, looking at longer-term trends can give you a different perspective than specific and individual message results.

TESTING
Because of the immediacy of email data, testing should become an intregal part of your email efforts. Knowing what to test, how to test it and what to glean from the results will make your email initiatives perform to their fullest.
Creative: Do you test different styles of messages with various offers and graphic treatments?

Content: Do you test messages with different content and content types to gain insight on what your recipients are responding to?

Landing pages: Do you create and direct your audience to different landing pages and review what destinations performed the best? Creatively testing where the click takes them and what that looks and acts like can give you considerable insight.

Use this checklist as the cornerstone of your email efforts. If you can address each of these areas with detail and certainty, you're well ahead of the curve. If not, you could see dramatic improvements by addressing items in the checklist that are not currently a part of your email initiatives. You can download our corresponding white paper, The Strategic Checklist for Email Success, as a guide.
]]> Tue, 11 Oct 2005 05:03:07 CDT 1c7a6c8778b84de19e69b19ce2d9ad9c The Buzz About RSS The buzz about RSS - How you can use RSS in your marketing communications

We know you're familiar with the benefits of using email marketing in your arsenal of communications tools. If you haven't heard the buzz surrounding the latest tool for communicating with customers and prospects, you soon will. It's called RSS (Really Simple Syndication), a relatively new technology for publishing that allows readers to seek out content they're interested in rather than it being delivered to them.

RSS allows the interested party to subscribe to a very specific stream of information - news stories, advertisements, special interest articles, etc. The content must first be published to RSS, called an RSS feed (accomplished via xml). Second, the person receiving the content must have an RSS reader, an application or client that supports RSS feeds. (In some applications, this capability is already built in. If not, a simple web download will get you started.) The RSS reader pulls content published to the selected RSS feed and displays it for the subscriber to read. The RSS reader continually checks RSS feeds for new items on a set schedule - every 20, 40, 60 minutes, etc. - and pulls any new items it finds.

RSS AND EMAIL

RSS and email are similar in that both are great ways to communicate electronically. They also have unique strengths. With email, you can provide your audience a complete branded experience. You can push readers to your website, track who opened your message, clicked a link, etc. All of these aspects are an e-marketer's dream. Conversely, your email list is only as good as your opt-in process. Depending on how you gathered your list, your readers may or may not be truly interested in hearing from you.

RSS targets readers who are actively pursuing your published information. With RSS, the only way your reader will receive items from you is if he or she specifically subscribed to your RSS feed. RSS subscribers are your most captive audience. Additionally, your feed will always be delivered and it will always be delivered to a place where it's not competing with anything else. Unlike a typical email inbox where your message competes with messages from other senders, your RSS feed stands alone.

Will RSS replace email? In a word: No. RSS still faces some challenges. Though it opens the door to a great dialogue between you and readers, it doesn't lend itself to branding as easily as email and there are no mature systems in place to track RSS subscribers and their activity. Additionally, the reality is that the majority of your prospects still need a push from you before they take action. Email will remain a robust tool in customer communication.

HOW TO MAKE RSS WORK FOR YOU

How can you make RSS work for your business model? Think of anything that's timely or valuable to your customers: product updates, new services, special offers or sales, press releases, events, new hires, etc. Then publish them to an RSS feed. This is information you are likely publishing to html currently on your website. Now all you need are subscribers. Still sound a bit complicated for you? SubscriberMail can help. With our integrated RSS generator, you can easily publish content from Content Manager to an RSS feed in just a few quick steps. Give us a call, we'll show you how. 866-622-2600.

RECEIVE OPT-IN NEWS AS RSS
Give RSS a try! Subscribe to our Email Marketing News RSS feed. Just copy and paste this URL in your RSS reader: http://feeds.subscribermail.com/rss/9fecfa0e884d4810b357b19ce2d9ad9c.rss

Need more information about RSS, like how to set up an RSS reader? Download our white paper,An Introduction to RSS.
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